[摘 要] 對企業來說，客戶關系管理是現代企業商務活動的巨大信息資源，企業所有的商務活動所需要的信息幾乎都來自客戶關系。本文分析探討了昊軒會展服務有限公司（以下簡稱昊軒會展公司）在客戶關系管理上存在的問題。針對問題，從以客戶為中心的業務流程優化、加強客戶數據采集管理、發展多渠道客戶互動、提高客戶忠誠度等方面提出一些解決對策，希望該公司在客戶關系管理方式上有更高的突破，提高業務量，充實該公司實力，樹立良好的企業形象。 [關鍵詞] 昊軒會展公司 客戶關系管理 問題及對策 Problems counter measures on customer relationship management of exhibition ——In dustry-citing HaoXuan Exihibition Service LTD.corp.as an Abstract: Customer relationship manggement，For enter prises contrds the massive information resourses in modern business activities．Al most the eventure information in the modren business activities come from the communiciation with customers or customer relationship management．This eassy thies to analyes and probe the problems esisted in the customer ralationship management of HaoXuan Eihibition Company．It also pats forward some solutions towads the issues in the following aspects．Ptimizing the trade process which process which regards customers as the center，reinforcing the management of customes data collection，developping multi-modal customer interactions，boos ting customer loyalty and soon．Hope your company on the cuctomer relationship management ，will get higher break throughs，in crease volume of the business ，ehance company ability ，foster a good and healthy company image． Keyword:HaoXuanExhibitionCorp Relationshipmanagement Problems and counteasuers
