工業(yè)工程論文編號:GY033  論文字數(shù):21848.頁數(shù):34

正文目錄
第一章 緒論 1
第一節(jié) 研究背景 1
第二節(jié) 研究意義 2
第三節(jié) 國內(nèi)外研究現(xiàn)狀 3
第二章 企業(yè)銷售物流的優(yōu)化內(nèi)容 5
第一節(jié) 基本概念 5
一、企業(yè)物流 5
二、企業(yè)銷售物流 6
三、銷售物流優(yōu)化 6
四、物流中的“效益背反” 7
第二節(jié) 銷售物流優(yōu)化的內(nèi)容 7
一、物流運作模式的優(yōu)化 8
二、物流技術(shù)的優(yōu)化 9
三、物流流程的優(yōu)化 11
第三節(jié) 本章小結(jié) 13
第三章 博洋家紡的銷售物流系統(tǒng)分析 14
第一節(jié) 博洋家紡的銷售物流簡介 14
第二節(jié) 博洋家紡企業(yè)物流管理存在的問題 15
第四章 博洋家紡銷售物流的業(yè)務(wù)整合與重組 18
第一節(jié) 現(xiàn)有銷售物流流程分析 19
一、訂單處理流程 20
二、配送流程 21
三、產(chǎn)成品調(diào)撥流程 22
第二節(jié) 優(yōu)化后的銷售物流流程 23
一、訂單處理流程 23
二、配送流程 24
三、產(chǎn)品調(diào)撥流程 26
第五章 結(jié)論 28
第一節(jié) 主要研究結(jié)論 28
第二節(jié) 未來研究的展望 28
參考文獻 29
致 謝 31

摘要
 銷售物流對企業(yè)的經(jīng)濟效益影響很大，如果不能很好地組織企業(yè)的銷售物流，企業(yè)產(chǎn)品出現(xiàn)滯銷或脫銷現(xiàn)象，企業(yè)物流系統(tǒng)功能將無法實現(xiàn)，產(chǎn)品的勞動價值無法得以補償和實現(xiàn)。因此，企業(yè)銷售物流是現(xiàn)代企業(yè)物流研究和改進的重點。企業(yè)對物流系統(tǒng)進行改革和創(chuàng)新，就是要尋求降低物流成本和增強企業(yè)競爭優(yōu)勢的有效途徑。提高物流環(huán)節(jié)的運行效率，整合傳統(tǒng)的組織結(jié)構(gòu)和業(yè)務(wù)流程，并借助計算機網(wǎng)絡(luò)為企業(yè)的物流系統(tǒng)服務(wù)，正是企業(yè)必須也是必然的發(fā)展之路。
 本論文首先闡述了銷售物流優(yōu)化的內(nèi)容和方法;然后具體介紹了BEYOND公司及其銷售物流運作模式，通過分析BEYOND公司原有銷售物流系統(tǒng)存在的問題，結(jié)合公司產(chǎn)品的物流要求和企業(yè)銷售物流的特性，提出了BEYOND公司銷售物流系統(tǒng)優(yōu)化的原則和思路。在此基礎(chǔ)上深入研究了銷售物流系統(tǒng)優(yōu)化方案，重點從流程優(yōu)化等方面對BEYOND公司的銷售物流系統(tǒng)進行優(yōu)化;為了使銷售物流功能得到更好的發(fā)揮，還簡單論述了運輸管理、倉儲管理和信息系統(tǒng)建設(shè)等多方面內(nèi)容，最后對優(yōu)化方案進行了定性評價，研究表明通過優(yōu)化銷售物流系統(tǒng)，可以顯著提高企業(yè)物流系統(tǒng)的運作效率，節(jié)約物流成本，使企業(yè)在日益激烈的市場競爭中處于更加有利的地位。
關(guān)鍵詞:銷售物流;配送中心;流程優(yōu)化;物流模式   
ABSTRACT
 Sales logistics have much effect on the profit of enterprise, if internal distribution logistics can't be organized well, products will be unmarketable or out of stock, functions of internal logistics system won't be achieved and labor value of product can't be compensated and achieved. Therefore, internal distribution logistics is the focus of research and improvement of modern internal logistics. For enterprises, to reform and innovate the logistics system is just to seek the most effective way to decrease logistics cost and enhance the competition advantage of the enterprises. The enterprises must increase the running efficiency of logistics links, reengineer the traditional organization construction and business flow, and draw the support from computer net to serve the logistics system, all of these are inevitable developing ways.
    This paper regards BEYOND company as research object, research and explore to sales logistics optimization to BEYONG company from three aspects that are theory, diagnoses and optimization studying.
 Firstly, this paper described the contents and methods of sales logistics optimization, and then made the concrete introduction to BEYOND company and its sales logistics operation pattern, through analyzing the original issue of the sales logistics system of BEYOND company, combining product's logistics requirements and the characteristic of the sales logistics, this paper proposed optimization principles and ideas for BEYOND company's sales logistics system. Based on this further studied on the optimization program of sales logistics system, the program focused on process optimization, in addition, this paper also briefly discussed transportation management, warehousing management and information system construction. Finally this paper presented the qualitative eva luation of the optimization program. The results show that enterprises can significantly improve the operation efficiency of logistics systems, save the cost of logistics by optimizing the sales logistics system.
KEYWORDS: Sales Logistics; Distribution Center; Process Optimization; Logistics