摘 要:本文主要研究江山市鳳林鎮(zhèn)1995—2005農(nóng)民收入與消費(fèi)結(jié)構(gòu)及其市場(chǎng)供應(yīng)狀況的變化,總結(jié)歸納該鎮(zhèn)十年來農(nóng)村消費(fèi)市場(chǎng)的發(fā)展特點(diǎn),探討了不同收入水平下的消費(fèi)結(jié)構(gòu)的決定因素,指出10年間農(nóng)村消費(fèi)市場(chǎng)發(fā)展緩慢的原因主要是由于企業(yè)對(duì)農(nóng)村市場(chǎng)的潛在需求研究開發(fā)力度不夠,表明了在新時(shí)期下,要提高該鎮(zhèn)的消費(fèi)水平,開發(fā)擴(kuò)大農(nóng)村消費(fèi)市場(chǎng),企業(yè)和當(dāng)?shù)卣鶓?yīng)該采取的相應(yīng)的有效措施。
關(guān)鍵詞:農(nóng)村;收入水平 ;消費(fèi)結(jié)構(gòu) ; 消費(fèi)市場(chǎng) ; 企業(yè)
Abstract:This paper mainly do some researches on the incomes and consumption structures of rural residents in Fenglin Town in Jiangshan City, as well as the changes of the market supply status during the year 1995 to 2005.The research summarizes the main features of the development in rural market ,pointing out the central reasons of the slow transformation of the rural consumption structure is owing to enterprise’s superficial study and exploitation on the rural demands. The research indicates that what measure should be taken by the enterprises and the government in the new economic environment in order to enlarge the rural consumption market.
Key words:country;income level;consumption structure;consumption market;enterprise