論文編號(hào):DH008   論文字?jǐn)?shù):5035,頁數(shù):13

Flash動(dòng)畫在商業(yè)廣告中的應(yīng)用——《OK邦》
  
    摘要:在Flash動(dòng)畫日益成為以時(shí)尚青年為主體的廣大網(wǎng)友喜聞樂見的娛樂形式的今天，利用Flash幽默搞笑、動(dòng)感十足的制作風(fēng)格引起大家的關(guān)注并廣泛傳播，成為一種有用的商業(yè)宣傳方式。
 每年全球的廣告費(fèi)高達(dá)4000多億美金，廣告涉及我們生活的所有方面，它不僅會(huì)左右你的大大小小的購買決定，還會(huì)左右你的情緒、喜好，塑造你的虛榮心與外貌，甚至?xí)�左右你的思想、感覺、生活態(tài)度與價(jià)值觀，廣告就像一面鏡子，映射出蕓蕓眾生的所有夢(mèng)想、希望、快樂、悲傷……
 Flash是最方便的動(dòng)畫制作工具之一，同時(shí)這種格式的動(dòng)畫易于在網(wǎng)絡(luò)上傳播，不分國界不分地域，可以及時(shí)地接收和觀賞，打破傳統(tǒng)傳播媒介的時(shí)空限制。而現(xiàn)在移動(dòng)設(shè)備上網(wǎng)的技術(shù)正在快速發(fā)展，包括無線上網(wǎng)、手機(jī)上網(wǎng)、網(wǎng)絡(luò)電視等，這代表未來人們可以隨時(shí)隨地地連接上網(wǎng)絡(luò)。這使得Flash動(dòng)畫的優(yōu)點(diǎn)更突出，也使得它在商業(yè)廣告用途中的優(yōu)點(diǎn)十分突出。
關(guān)鍵詞：Flash,動(dòng)畫，商業(yè)廣告 
ABSTRACT
  In the Flash animation is becoming fashionable youth as the main forms of entertainment loved by the majority of users today, Flash, Humor, action-packed production styles of our attention and widespread as a useful way of commercial promotion.
  Advertising around the world each year up to more than 4000 billion U.S. dollars, advertising related to all aspects of our lives, it not only will your purchasing decisions big and small, but also about your emotions, preferences, shape and appearance of your vanity, or even will be about your thoughts, feelings, attitudes and values, advertising is like a mirror, map out the multitudes of all dreams, hope, happiness, sadness...
  Flash animation is the most convenient tool, while the format of the animation easily spread in the network, regardless of national boundaries, regardless of geography, in time to receive and watch, break time and space constraints of traditional media. And now mobile devices are rapidly developing Internet technology, including wireless Internet, mobile Internet, network television, it represents the future of people to connect anytime, anywhere on the network. This makes the advantages of Flash animations more prominent, also makes it the advantages of commercial advertising in a very prominent.
Key words: 
Flash, animation, commercials

目 錄
摘要
Abstract
一、Flash含義的詮釋和對(duì)其發(fā)展的介紹……………………………………………5
 1.1 Flash的概念與理論梳理 ……………………………………………………5
 1.2 Flash的發(fā)展概況………………………………………………………………5
 1.3 Flash的風(fēng)格分析………………………………………………………………5
二、Flash動(dòng)畫原理和技術(shù)特性………………………………………………………6
三、 Flash動(dòng)畫在商業(yè)廣告中的應(yīng)用 ……………………………………………7
   3.1商業(yè)廣告的概念 …………………………………………………………………7
   3.2廣告設(shè)計(jì)的任務(wù)與原則…………………………………………………………8
   3.3Flash動(dòng)畫在商業(yè)廣告中的應(yīng)用 …………………………………………9
四、結(jié)束語…………………………………………………………………………………11
致謝…………………………………………………………………………………12
參考文獻(xiàn)