信息流、資金流和物流是實現B to C電子商務的三個重要條件,其中物流問題是困擾電子商務發展的最大瓶頸。當今網上購物的物流方式大體是EMS及普通郵寄,其次是同城快遞。這些郵政和快遞公司進行物流的操作,一般是為了送貨而進行送貨,不能為顧客提供各種附加服務,而且網絡公司也不能在貨到后第一時間與顧客取得聯系,并且他們都有一個致命的弱點,即費用較高。而真正意義上的物流是指商品流通過程中的實物流動,包括運輸,裝卸,搬運,包裝,儲存,信息管理等環節。而物流作為一個產業,理所應當由一個專門從事的公司代為進行,即第三方物流。
電子商務的發展帶來第三方物流需求,電子商務與第三方物流關系密切,BtoB、BtoC、CtoC三種電子商務形式與第三方物流關系各有側重,提出了第三方物流與電子商務的整合模式,有綜合物流代理、郵政物流、第三方支付平臺與第三方物流結合、共享信息平臺等五種模式。
從國內外情況看我國電子商務的發展狀況看,近年來,我國的第三方物流得到了長足的發展,解決策略也得到了相應的處理。
關鍵詞:第三方物流、電子商務、發展策略、整合模式
Content abstract
Information, capital and logistics is realized B C e-commerce to three important conditions, including logistic problems of e-commerce development is the biggest bottleneck. Today's online shopping logistics mode is the EMS and ordinary mail, followed by local delivery. These post and express company logistics operation, usually in order to delivery and delivery, can provide various services for customers, and network company cannot in after the arrival of the goods at first and customer contact, and they all have a fatal weakness, namely high cost. But real sense of logistics refers to the process of material flow circulation of commodities, including transportation, loading and unloading, handling, storage, packaging, information management, etc. But as an industry, the logistics by a well-deserved specializing in the company, which act as third-party logistics.
The development of e-commerce and e-business third-party logistics demand close relations with the third party logistics, BtoB, BtoC CtoC, three kinds of electronic commerce form and the third-party logistics relationship, and puts forward a third-party logistics and e-commerce integration model, a comprehensive logistics agency, postal logistics and the third-party platform and third-party logistics information platform, sharing with five modes.
From the situation and development of electronic commerce in China, in recent years, China's third party logistics has been considerable development strategy to solve, also obtained the corresponding processing.
KEYWORDS:The third party logistics, e-commerce, development strategy, integration mode